Commercial Solutions

Field Sales Solutions

Amplity Health Commercial Solutions designs and implements tailored, effective customer engagement field teams

Our field sales solutions engage healthcare professionals on behalf of our clients. By establishing trusted partnerships, we bring value through meaningful and continuing dialogue.

How field sales solutions can help

Depending on the specific brand objectives, Amplity Field Solutions teams can be deployed in an accountable stand-alone model or in conjunction with a traditional sales team to supplement customer engagement.

  • Access to experienced, skilled, and accountable pharmaceutical sales talent for product launches, growth products, and mature brand promotion
  • Synergistic adjunct to sales coverage for traditional sales teams
  • Optimal engagement at every commercial stage in the life cycle of therapeutic products
  • Quality customer engagements in stand-alone teams with opportunity to expand reach and/or frequency with embedded teams

Proven success

A previous Amplity Health field team implementation demonstrated the value of our tailored Amplity approach. In a blended team model (field and inside sales), this solution delivered meaningful and measurable results.

  • Significant market
    share gains
  • Increased access to
    product targets
  • Valuable field insights
    and analysis
  • Exceeded delivery of key performance
    indicators outlined by client partner

Hybrid Sales Solutions

For additional flexibility, hybrid sales representatives combine the benefits of field representatives and inside sales representatives

The hybrid sales representative can reach more HCPs and accounts with larger geographies as well as engage our client’s customers per their preference in communication: in person, remote, or digitally.

How hybrid teams can help

Hybrid representatives are equally qualified and impactful at delivering product messaging through live online meetings, web-enabled communications in-person, or by phone. All communications are also augmented with time spent in the field meeting with HCPs in person, to best address preferences for the way information is consumed.

With a deep understanding of the channel and data, we’ll partner with you to formulate the appropriate amount and type of engagement to meet the goals of your brand’s strategy.

Market Access

Committed to ensuring patients have access to the therapies they need

Market entry and growth strategies that achieve a balance between patient access and business feasibility

Our market and patient access colleagues partner with you to deliver optimal support programs. Our talented specialists engage customers with the expertise in access, coding and billing, benefits investigations and appeals, case management, coding, and supporting manufacturers’ patient assistance programs.

Gaining market access is also an important enabler of product success, and our payer teams are experienced national and regional account managers who have expertise working with payers to educate on product and value. Regardless of service offering, our general blueprint is the same – an approach supported by data with measurable results.

All members of our Pricing and Market Access team have experience from both sides of the table – within the Federal government and across the life sciences continuum. We are experts at solving problems that involve this complex market. We bring multifunctional experience covering the full spectrum of Federal Market Access.


Arguably our greatest service, our customized strategic & tactical plans appropriately differentiate our clients and protect their resources with measurable ROI on proposed activities.


  • Growth & market entry strategies
  • Federal-specific value proposition
  • Promotion playbook and toolkit
  • Disease state awareness campaigns
  • Therapeutic class review preparation
  • Target mapping

Pricing & Compliance

We understand how to maximize access in a highly regulated and restricted segment, while keeping the business safe and compliant. Our contracting, pricing and compliance services are provided by a team of former VA and DoD contracting officers, all of whom held authority to negotiate on behalf of the Federal government.


  • FSS preparation & submission
  • Standard operating procedures
  • Compliance systems that fit within commercial operations
  • Compliance gap assessments
  • Audit & disclosure support


By working with a variety of client types on challenging and unique engagements, we have developed a suite of tools and resources to help our clients lay the ground work for success in Federal. Our deliverables can be provided off-the-shelf or customized for a specific therapy.


  • Playbooks for account engagement & sales force
  • Contracting playbooks
  • Standard operating procedures
  • Federal Supply Schedule contracting guide
  • Federal market entry roadmap
  • Compliance checklist & timeline

Account Coverage

Our team is comprised of former government decision makers who understand the rules of engagement.


  • Accelerated access to key decision makers
  • Surrogate Federal account executive team
  • P&T preparation
  • Support overcoming access barriers
  • Federal distribution agreement negotiation


Our team is comprised of experts who have served as decision makers within the VA and DoD. We have unfettered access to current medical and pharmaceutical best practices, rules of engagement (both official and unofficial) and a pulse on local, regional and headquarters policy on drug and device engagement.


  • Account management and sales training
  • Contracting, pricing and compliance training
  • “Rules of Engagement” for Federal promotion
  • “Ask the Chief” real-time customer interfacing
  • Annual sales meeting program

“I learn something from you every time I am on a call with you.”

- Sr. Director of Specialty Sales at mid-sized Specialty Pharma company

Are you looking for top industry talent?

Amplity Health offers best-in-class recruiting based on decades of experience and connections within the pharmaceutical and healthcare industry.

Learn about Talent Acquisition