Commercial Solutions

Field Sales Solutions

Amplity Health Commercial Solutions designs and implements tailored, effective customer engagement field teams

Our field sales solutions engage healthcare professionals on behalf of our clients. By establishing trusted partnerships, we bring value through meaningful and continuing dialogue.

How field sales solutions can help

Depending on the specific brand objectives, Amplity Field Solutions teams can be deployed in an accountable stand-alone model or in conjunction with a traditional sales team to supplement customer engagement.

  • Access to experienced, skilled, and accountable pharmaceutical sales talent for product launches, growth products, and mature brand promotion
  • Synergistic adjunct to sales coverage for traditional sales teams
  • Optimal engagement at every commercial stage in the life cycle of therapeutic products
  • Quality customer engagements in stand-alone teams with opportunity to expand reach and/or frequency with embedded teams

Proven success

A previous Amplity Health field team implementation demonstrated the value of our tailored Amplity approach. In a blended team model (field and inside sales), this solution delivered meaningful and measurable results.

  • Significant market
    share gains
  • Increased access to
    product targets
  • Valuable field insights
    and analysis
  • Exceeded delivery of key performance
    indicators outlined by client partner

Hybrid Sales Solutions

For additional flexibility, hybrid sales representatives combine the benefits of field representatives and inside sales representatives

The hybrid sales representative can reach more HCPs and accounts with larger geographies as well as engage our client’s customers per their preference in communication: in person, remote, or digitally.

How hybrid teams can help

Hybrid representatives are equally qualified and impactful at delivering product messaging through live online meetings, web-enabled communications in-person, or by phone. All communications are also augmented with time spent in the field meeting with HCPs in person, to best address preferences for the way information is consumed.

With a deep understanding of the channel and data, we’ll partner with you to formulate the appropriate amount and type of engagement to meet the goals of your brand’s strategy.

Market and Patient Access

Market and patient access to clients’ therapies is critical for commercialization success

How Amplity Health can help with market and patient access

Our market and patient access colleagues partner with you to deliver optimal support programs. Our talented specialists engage customers with the expertise in access, coding and billing, benefits investigations and appeals, case management, coding, and supporting manufacturers’ patient assistance programs.

Gaining market access is also an important enabler of product success, and our payer teams are experienced national and regional account managers who have expertise working with payers to educate on product and value.

Precision Medicine Solutions

Holistic commercialization support spanning from early strategy through execution

Precision Medicine plays a vital role in identifying appropriate patients for new targeted therapies across multiple specialties. Amplity has unique experience and expertise in developing launch strategies – aligning, optimizing and operationalizing the commercial components of a diagnostic to your therapy.

Maximizing Launch Effectiveness

Amplity’s Precision Medicine team provides expertise throughout the product life cycle, including but not limited to consultative support, medical affairs, commercial and Key Opinion Leader (KOL) networks. Our deep relationships with National and Regional Reference laboratories and University and Community pathologists create instant access to key players in the multidisciplinary process-pre and post-launch. Our colleagues amplify your diagnostic strategy and execution, optimizing your therapeutic launch.

 

Answering the big questions associated with launching a Companion Diagnostic

Amplity’s VP of Precision Medicine discusses the four simple areas that must be considered when launching a precision medicine therapy: why, when, what, and who. Click here to read.

Commercializing a Companion Diagnostic

Our Precision Medicine experts have created an eco-system that focuses specifically on delivering operational elements required for optimal companion diagnostic market execution.

We have supported successful Companion Diagnostic launches across several tumor types, disease states, and methodologies. As a result, we have first-hand evidence proving that when a diagnostic and therapy are aligned, therapeutic uptake is accelerated.

Interested in learning more? Click here for a case study on how our Laboratory Science Liaisons supported testing a novel biomarker for a new Companion Diagnostic.

It’s Time to Embrace Companion Diagnostics to Accelerate Precision Medicine

Click here to read our white paper for a quick history on the challenges aligning a diagnostic to a therapy has created for Pharma along with a few suggestions on how to improve the process.

“I learn something from you every time I am on a call with you.”

- Sr. Director of Specialty Sales at mid-sized Specialty Pharma company

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