Leadership
Professionals With A Passion
With us, the team you see here is the team that will work with you from the beginning of your project to its successful conclusion. Every partner gets our A-team — leaders in their respective areas of pharmaceutical industry focus. All are equally dedicated to the high-touch, high-availability, customer-first approach that we have built our reputation on.
We follow you where you dream to go.
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Christina DiBiase
CHIEF EXECUTIVE OFFICER
Christina DiBiase
CHIEF EXECUTIVE OFFICER
As Amplity’s Chief Executive Officer, Christina DiBiase leads the company to make sure breakthrough medicines reach the patients who need them. As a life sciences executive with 3 decades of experience, she is known for combining specialized teams, proprietary data-driven insights, and advanced engagement models to help client face rising complexity across their medical and commercial functions. Over her 17 years at Amplity, Christina has held senior leadership roles across the business, including Chief Growth Officer and president of the company’s largest commercial business line, where she drove global business development, helped strengthen partnerships and unified Amplity’s services into insight-led offerings. She also helped guide the organization through key milestones, including integrating strategic acquisitions, sustaining disciplined growth, and sharpening Amplity’s go-to-market approaches. Prior to Amplity, she spent more than a decade at Pfizer and Johnson & Johnson in sales and marketing leadership roles where she launched complex multi-channel initiatives.
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Brian O'Donnell
PRESIDENT OF CONTRACT SALES TEAMS
Brian O'Donnell
PRESIDENT OF CONTRACT SALES TEAMS
With over 25 years pharma experience, Brian oversees the portfolio of our US contract sales teams and other sales services. He is a strategic advisor to our clients and is responsible for developing, building + executing Amplity’s full range of deployment strategies, including blended sales models, precision medicine experts, and market access + reimbursement teams. Brian is passionate about people — patients, providers, partners + the outstanding colleagues who deliver winning programs that ultimately serve the patients who rely on the therapies we represent.
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Denise Chambley, PharmD
PRESIDENT OF MEDICAL + LEARN
Denise Chambley, PharmD
PRESIDENT OF MEDICAL + LEARN
At Amplity, Denise leads all Amplity’s global clinical and medical outsourced teams. She is responsible for medical strategy creation as well as the design, and delivery of our customized programs to help clients achieve their goals in Medical Affairs, Clinical R&D, and patient support efforts that require medical professionals. As a PharmD with over 30 years of pharma and biotech experience, she makes sure that every Amplity offering includes best-in-class scientific, clinical and medical practices and expertise.
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Erica Smith
CHIEF PEOPLE OFFICER
Erica Smith
CHIEF PEOPLE OFFICER
As Chief People Officer, Erica leads Amplity’s global people strategy and human resource operations. She brings more than 15 years of human resources strategic partnership and leadership experience to this role having held senior HR roles at publicly traded and private equity backed businesses. She is deeply committed to improving organizational effectiveness and creating talent management programs that drive high performing, engaged cultures. Erica earned her bachelor’s in psychology from Penn State University, and she holds an M.A. in Industrial/Organizational Psychology from West Chester University.
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Janet Hughes
CHIEF MARKETING OFFICER
Janet Hughes
CHIEF MARKETING OFFICER
As the company’s first Chief Marketing Officer, Janet comes to Amplity with 35 years of experience solving marketing + communications challenges for pharmaceutical companies, healthcare providers, payers, patients + digital health companies. She works closely with the company’s business leaders to design + deliver best-in-class B2B branding, demand generation, corporate communications + marketing operations. Janet has her MBA from The University of Chicago’s Booth School of Business and a BS in Radio, Television, and Film from Northwestern University.
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Lonny Schilt
HEAD OF BUSINESS INTELLIGENCE + OPERATIONS EXCELLENCE
Lonny Schilt
HEAD OF BUSINESS INTELLIGENCE + OPERATIONS EXCELLENCE
Lonny is a veteran pharmaceutical + biotech executive. As a key leader at Amplity, he oversees market intelligence, sales operations, and strategic project management initiatives, ensuring our client programs deliver the highest return on investment in the industry. His leadership also extends to data and analytics efforts, driving actionable insights and optimizing outcomes. Before joining Amplity, Lonny spent over 20 years at Merck, where he held progressively senior roles, leading high-performing sales teams and business operations groups. He holds a bachelor’s degree in business administration from the University of Wisconsin-Madison and an MBA from the Kelley School of Business at Indiana University.
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Martin Watson
CHIEF FINANCIAL OFFICER
Martin Watson
CHIEF FINANCIAL OFFICER
Martin Watson is a financial executive with global leadership experience in financial planning, analysis, accounting, and margin management across the healthcare, legal, and financial services sectors. As Chief Financial Officer at Amplity, Martin is responsible for creating a financial strategy that drives operational efficiency and fosters organizational growth. Prior to joining Amplity, Martin served as Head of Finance for a life sciences data analytics provider, where he also leveraged his skills in strategic planning and investor relations. His career highlights include leading complex turnaround initiatives, managing large-scale financial operations, and spearheading strategic projects that drive innovation. Martin holds a Master of Science in Applied Data Science and Analytics from the Technical University of Dublin, along with qualifications in strategy, innovation, accounting, and finance from the Irish Management Institute and the Association of Chartered Certified Accountants.
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Michele Graham
PRESIDENT OF INTEL
Michele Graham
PRESIDENT OF INTEL
With over 20 years of experience working in data, learning, talent development + analytics/measurement, Michele leads our Intel business. Her experience spans the public, private + not-for-profit sectors. She is especially focused on the intersection of how our clients use information and creativity to solve their business problems + deliver new ideas that improve business success and patient care. Michele has her BS and MS in education from The College of Saint Rose and her CAS in Educational Research from the University at Albany.
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Susan Duffy
President, Comms
Susan Duffy
President, Comms
As President of Amplity’s Comms Business Line, Susan leads our creative communications professionals in delivering medical communications, media, and strategic marketing solutions to help patients get on and stay on the right therapies. Susan comes to Amplity with 25 + years of biopharma experience, most recently as an Executive Vice President at the BGB Group. Her marketing experience spans a variety of life science companies, channels, and therapeutic areas. Susan has supported brands in mature and competitive markets – as well as brands that have defined and established new categories and standards of care. Susan has her BA in English Literature from Fordham University.
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Michele Peters
General Counsel, Chief Compliance Officer
Michele Peters
General Counsel, Chief Compliance Officer
As General Counsel and Chief Compliance Officer at Amplity, Michele leads the organization’s legal and compliance teams in delivering strategic solutions that drive innovation and growth. With over 25 years of experience in healthcare and life sciences, Michele has a proven track record of guiding organizations through complex regulatory landscapes, private equity transactions, and acquisitions. Her expertise spans healthcare privacy, regulatory compliance, corporate governance, and commercial contracting. Michele is known for her collaborative approach and ability to align legal strategy with business objectives, ensuring seamless integration and risk-awareness based decision-making. She earned her J.D. from the University of Memphis and holds dual undergraduate degrees in History and Business Administration from the University of North Carolina at Charlotte.
Our people
Expertise Is Our Middle Name
Amplity is a team of professionals who understand the pharmaceutical industry from the inside out. With a deep grasp on product lifecycles, marketing hurdles, operational nuances, and the complex needs of providers and patients, we help our clients launch products and operate smoothly with precision — across all business shapes, sizes, and specialties.
