The AI Platform That Explains HCP Behavior
AnswerY™ — our AI platform for life sciences powered by real doctor-patient conversations
Fueling Pharma’s Next Best Actions
AI-POWERED INSIGHTS FOR PHARMA SUCCESS
✓ Accelerate HCP Engagement
✓ Drive Sales
✓ Expand Market Share
✓ Improve Patient Outcomes
✓ Elevate HCP Messaging
Do it all with AnswerY —Amplity’s proprietary AI platform for life sciences, built on real patient-provider conversations. By turning raw conversations into commercial results, AnswerY empowers pharma teams to identify and execute targeted recommendations with prescribers.
Every insight is HIPAA-compliant, fully de-identified, and updated every 30 days — so your intel evolves at the same pace as the market.
Intel Straight From The Source
Get insights from real doctor-patient exchanges — no assumptions, no biased surveys — just real answers to the “why” behind treatment decisions.
Uncover What Matters
We blend powerful AI with real human experts — delivering life sciences HCP insights that not only explain provider behavior — but make sure you can act on it.
Power Your Next Move
Every insight is engineered to guide your next logical step — helping you sell faster, market smarter, and drive real-world evidence for stronger results and better patient outcomes.
WHY OUR INSIGHTS ARE BETTER
AnswerY
The next best thing to being in the room during doctor-patient visits.
Powered by millions of doctor-patient conversations, our AnswerY AI platform for life sciences doesn’t just tell you what happened — it tells you why. We work with physician transcription companies who transcribe the physician-dictated encounter details after a patient visit. From there, we de-identify all patient information and feed the records into AnswerY. That’s where our AI and NLP tools come in to do the heavy lifting. The results are a collection of truly unbiased and real-world insights that uncover blockers, beliefs, and behaviors — letting pharma companies know exactly how they should respond.
Tailored To Your Team’s Needs
MARKETING
Marketing & Sales
Campaigns That Convert
AnswerY For Marketing Teams
- Capture HCP mindsets for hyper-targeted messaging
- Segment based on real behaviors and attitudes
- Conduct cost-effective primary market research at scale
See How One Marketer Used Behavioral Insights From AnswerY To Drive A 30% Uptick In Prescriptions Over 90 Days
When Jen launched a campaign for a new treatment, she needed to understand why prescribers hesitated in choosing her product:
SALES
Smarter Life Sciences
Call Planning
AnswerY For Sales Teams
- Know which HCPs are ready or reluctant to act — and why
- Find the right patients, at the right moment
- Personalize every conversation and engagement to boost scripts
See How One Sales Rep Flipped The Script In A Stalled Territory
When Marcus took over a lagging territory, he needed to quickly identify untapped growth opportunities:
MEDICAL
Engage KOLs
With Clarity
AnswerY For Medical Affairs
- Surface moving perceptions in real time
- Tailor KOL conversations to what matters most
- Align your strategic next steps for local and national HCP engagement
When Alfonso was asked to help update his product’s publication strategy, he quickly landed on new research topics:
RWD
Make
The Case
AnswerY For RWD
- Uncover what drives or limits product adoption using real-time clinical data insights
- Spot friction in medical messaging before it slows uptake
- Understand how qualitative factors are influencing KOL perceptions and prescribing decisions
See How A Data Strategist Broke Down Product Adoption Barriers
Because a new product wasn’t gaining momentum in the market, Susan needed to better understand what was influencing prescriber decisions:
Full-Service Pharma Insights
Real Experts.
Real Impact.
We help your teams uncover next best actions — from identifying high-value HCPs, to visualizing patient trends, to surfacing pharma competitive intelligence.
With AnswerY, AI never acts alone.
Instead, when you use AnswerY, you get full support from our data scientists and experts. The Amplity team is fluent in the science. The system. The stakes. So instead of handing you a raw transcript or a wall of stats, we deliver intel that’s ready for go-time.
Case studies
Unmatched Results
Next-Level Intel
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Learning Solutions Here & Abroad
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21:1 ROI Delivered
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Case studies
Unmatched Results
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Curious If AnswerY Is Right For You?
Let’s Talk
FAQs: How AnswerY Fuels Next Best Actions
What types of data do you analyze?
AnswerY is built on a database of unstructured medical transcription records for inpatient and outpatient care provided in the U.S. that’s collected as part of routine clinical care visits. Each healthcare encounter transcription record could cover initial office consultations, follow-up visits, urgent care visits, emergency department visits and hospital admissions and discharges, postoperative consultations, other office-visit notes, and referrals.
AnswerY includes over 82 million records from approximately 155,000 general practitioner and multi-specialty physicians across 50 states and 2 U.S. territories. Our doctor-patient transcription records go back to 2010, and we are continually adding new patients and medical records.
Where do the patient-provider records or conversations come from?
How often is your data refreshed?
Does AnswerY replace my existing analytics tools?
AnswerY is designed to complement and supplement your other data sources. Having access to 82 million-plus doctor-patient conversations allows you to understand the “why” and uncover what the prescriber — and patient — are thinking and actually talking about. It adds dimensional detail, context, clinical decision factors, and predictive insights without disrupting an HCP’s current workflow.
Can AnswerY integrate with my CRM or marketing automation tools?
How is data privacy and compliance handled?
How can AnswerY help my marketing team with their primary market research efforts?
Unlike traditional primary market research methods like surveys or advisory boards, AnswerY delivers immediate, scalable insights without the need for recruitment or honorariums, cutting research costs by up to 65%. Marketers can search the platform for specific HCP profiles, track sentiment shifts, and validate strategies using unbiased, HIPAA-compliant data. With AnswerY, your marketing team can gain actionable, human-centered intel that accelerates smarter decision-making and enables tailored commercial messaging rooted in real-world information — all at speed and scale.
How can AnswerY help my sales team improve pre-call planning?
We get it — you only have 30 seconds to make a first impression when meeting with HCPs. By combining real-world prescribing data and AI-driven insights, AnswerY can drill down to specific HCPs to uncover their behaviors, beliefs, and concerns around your product, a disease, etc. When a specific HCP isn’t in our platform, you can look at similar segments of HCPs to get these same types of insights. This helps your team identify and prioritize the right HCPs, tailor messaging, and execute the kind of call that will likely have the greatest impact. With clear recommendations for next best actions, your reps can plan smarter and deliver more productive engagements, ultimately leading to faster product adoption or conversions.
What types of teams benefit most from AnswerY?
AnswerY is a full-service AI platform and helps all pharma and life sciences teams. Our core data asset covers every therapeutic area (TA) and is used most frequently by marketing, sales, medical affairs, and real-world data teams. These different teams use our TA-specific insights to inform campaigns, improve engagement with HCPs, boost product adoption, help accelerate clinical trials recruitment, and level up RWD studies. Some of the most common use cases include:
Marketing: Real-time primary market research, precise messaging & hyper segmentation
Sales: HCP & patient finding, precision call planning & follow-up & prescriber targeting
Medical: Patient finding for clinical trial enrollment, KOL engagement tactics
RWD: Qualitative insights for more robust research & real-time, longitudinal studies
Why is AnswerY better than claims or other traditional data sources?
Claims and other structured datasets can’t explain why patients discontinue a medication or how socioeconomic factors influence treatment outcomes. This is because structured data is often limited to rigid dropdowns, radio buttons in billing systems, or confined to the notes section of EHR systems. In contrast, unstructured data from AnswerY — such as doctor-patient conversations — offers rich, narrative clinical details that provide deeper insights into clinical reasoning and patient context. It delivers a unique, nuanced perspective on care delivery that complements transactional data sources, such as paid claims. While claims data is essential for tracking prescriptions and reimbursement trends, it answers the “what” but not the “why.”
What diseases and therapeutic areas does AnswerY cover?
Will I get any support when using AnswerY?
While AnswerY is designed to be intuitive and user-friendly, our domain experts and data scientists partner closely with you to make sure you get the most out of your investment. From onboarding to interpreting results, to ongoing support, we’ll be your partner in uncovering actionable insights that drive your campaigns and field reps forward to accelerate success. Bottom line: You don’t have to be a data scientist to figure it out, but one is always available if you want or need help.
I just need access to the underlying data. Is that possible?
Yes, many of our client partners license the data without using the platform. We’re happy to build you a trigger report, an HCP call plan target list, a discontinuation report, or even deliver the raw underlying data for use by your internal teams for specific use cases. Even for a single-list deliverable, our data science team collaborates closely with you to ensure it meets your specific inclusion criteria (disease, drug, symptoms, etc.) and format (CSV, PPT, HTML, etc.). AnswerY deliverables are entirely different than syndicated versions you may have purchased from other vendors. A deliverable built with us is always a one-of-a-kind asset.
How do I get started?
If you’re ready to see AnswerY in action or have questions on how it can seamlessly fit into your current sales, marketing, medical, or RWD strategies, simply request a demo. Someone from our team will be in touch within 48 hours. From there we’ll walk you through the platform and develop a plan tailored to your specific goals. We also love designing pilot projects in case you want to start small and grow.