Executive Leadership

Meet the Amplity Health Executive Team

Amplity Health has one of the most experienced, respected, and accessible leadership teams in the industry

Their forward-thinking, consultative approach and combined knowledge have allowed them to establish enduring relationships, stay one step ahead of the trends, and design innovative, smart solutions that achieve real-world results.

Michael A. Griffith
President and Chief Executive Officer

Mike is a team builder who creates high-performance winning cultures, creates unique brand identities, grows revenues, and exceeds regulatory standards. He has a distinguished track record building and leading global pharmaceutical service businesses.

Most recently, Mike was an Operating Partner with Altamont Capital Partners (ACP) where he led the acquisition of the commercialization assets of Publicis Health, the predecessor of Amplity Health. ACP is a private equity firm with over $2.5 billion in capital under management, focused primarily on making long-term control investments in middle-market businesses.

Previously, Mike served as President of the Commercial Division of inVentiv Health and has led several pharmaceutical service businesses including Laureate Biopharma, Aptuit, and ChiRex. In addition, he has served on numerous public boards including Repligen, Axonyx and Centrue.

Mike is currently Executive Chairman of HealthPrize Technologies, a global leader in patient adherence technology for the life sciences industry. Mike received a Master of Management from the Kellogg Graduate School of Management at Northwestern University and a Bachelor of Science in Business from The University of Kansas.

Mike enjoys competition of all varieties, from the basketball court to the bridge table to the golf course, where he is still trying to improve and passionately believes that next year will be better.

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Archie Robinson
Head of Client Engagement

As Head of Client Engagement at Amplity Health, Archie currently focuses on developing strategic relationships with key clients at the senior levels of their organization. In partnership with Amplity’s leadership, he delivers customized business solutions, with an eye to each clients’ individual needs.

With more than thirty years of proven experience in the life sciences industry, Archie continues to bring a strong strategic lens to his work. Since joining Amplity Health in 2011, he has held a number of positions across the organization, from General Manager to Vice President of Sales, Chief Commercial Officer and Executive Vice President, Commercial Solutions.

Previously, Archie served as Vice President of Marketing & Sales at Intercell, USA, Inc. He joined Intercell after more than 18 years at Pharmacia, most recently as the Executive Director of Strategic Operations, reporting to the President, North America. During his tenure at Pharmacia, the breadth and depth of his commercial leadership portfolio included sales, marketing, strategic operations, and account management. Archie earned a Master of Biological Science degree with a concentration in microbiology from Marshall University.

Archie enjoys reading, weekend biking with his wife and travel with family and friends.

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Christina DiBiase
Chief Commercial Officer

As Chief Commercial Officer Christina is responsible for overseeing the solutions and implementation of all commercial strategies. Working collaboratively with Amplity business line leaders, she is accountable for all commercial activities and performance with respect to business development, marketing, and program & project management. She has 25 years in the industry and brings a broad range of pharmaceutical and consumer healthcare experience to clients. She is known for successfully leading some of the most complex multichannel sales and marketing teams.

Previously, she worked at Pfizer and Johnson & Johnson where she spearheaded award-winning sales teams and groundbreaking marketing campaigns. Christina is a graduate of the University of Stony Brook with a Bachelor of Science and holds an MBA in marketing. She is an active member of the Healthcare Businesswoman’s Association (HBA) where she was honored as a 2010 Rising Star in the healthcare industry.

Christina enjoys cycling and traveling with her husband and two sons. You can find her on the weekends traveling to Fencing, Lacrosse and Hockey tournaments across the country. Her favorite travel memory is getting caught in a blizzard at the top of a mountain in Zermatt and living to tell the survival story.

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Rebecca O’Loughlin
Chief People Officer

As Chief People Officer, Becky is charged with the continued evolution of our global people strategy and the commitment to our vision to be a high-performing team that delivers on true partnership so colleagues and clients choose us time and again. Becky brings more than 20 years of experience as a human resource leader and management consultant to Amplity Health. She leads our strategies around talent, leadership, organization, and culture, enabling our organization and teams to operate at their best and exceed client expectations.

Previously, Becky worked in management consulting with Accenture before launching her human resources career at QVC and Qurate Retail Group. Throughout her HR tenure, Becky has been focused on managing business transformations that drive organizational alignment, talent management strategies, and a strong company culture. She holds a Bachelor of Science in Business from Le Moyne College

Becky and her family enjoy sports and travel. They spent 2 years living in Dusseldorf, Germany and enjoy traveling abroad, lake life in upstate New York, and quality time with friends and family. Becky is an avid runner—for fitness, for the great company of her running friends, and for a brief mental break from all the crazy.

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Suzanna Lawrence
Head of Global Medical Solutions

As Head of Global Medical Solutions, Suzanna leads a team of passionate experts living and working in countries around the world to provide consulting services for clinical and medical clients in pharma and biotech. Suzanna has an active role in acquiring new business and managing existing clients with a single-minded focus that, through the high-quality work of her team, more patients will gain access to and benefit from the best medicines for the right reasons.

Previously, Suzanna began her professional career as an electronics engineer working for 10 years in the photolithographical process of semiconductor production. She later transitioned into life sciences and spent almost 18 years at GlaxoSmithKline in a variety of sales and marketing positions of increasing responsibility. She is the co-founder of Tardis Medical Consultancy and built a business acknowledged by clients as the leading authority in medical affairs. They became part of Amplity in February 2019. She is an NLP Practitioner and Fellow of the Institute of Sales and Marketing Management.

Suzanna went to Harrow Technical College to study Electronics and Electrical Engineering and graduated from Nottingham University as the only female engineer that year.

Suzanna enjoys keeping fit and finds it helps if she has a fitness goal or target to strive toward. This has resulted in her competing in several triathlons as well as climbing Ben Nevis (the highest mountain in the UK) to raise money for research into Alzheimer’s Disease and running the London Marathon for the Child Bereavement Society. The highlight of any day is when she’s walking with her two dogs, Ollie and Snoopy on the beach and laughing at their antics.

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Mohan Ganesan
Chief Financial Officer

As Chief Financial Officer, Mohan provides financial and strategic guidance to the company, manages our financial operations and liaises with investors and bankers. Mohan brings more than 15 years of broad finance leadership expertise in the life sciences industry, with diverse experience at pharmaceutical, biotech, and healthcare service companies.

Previously, Mohan worked as a chemical engineer and transitioned to the healthcare finance world with a 5-year stint at Pfizer in a variety of finance roles. He then spent many years at Amicus Therapeutics, a biotech in the rare disease space, where he held roles of increasing breadth and responsibility within finance. Following that, Mohan served as Vice President, Finance at the healthcare information technology company, Epocrates, where he built the financial analysis team and played an integral role in the acquisition and post-merger integration of Epocrates by Athenahealth. Most recently, Mohan was the Vice President of Finance and M&A at Telerx. Mohan has an MBA in finance from the University of Chicago Booth School of Business, an MS in chemical engineering from Georgia Tech, and a BS in chemical engineering from the Indian Institute of Technology.

To unwind, Mohan likes going on long runs in the trails around Princeton, New Jersey, especially on the weekends. In his spare time, Mohan enjoys traveling with his family as he gradually works through his bucket list of places to experience.

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Eric Green
General Counsel & Chief Compliance Officer

As General Counsel and Chief Compliance Officer, Eric combines over 2 decades of health law experience with a deep understanding of sales and marketing compliance. He is responsible for all of our legal and compliance efforts. He is also Secretary to our Board of Directors.

Previously, Eric was the General Counsel and Chief Compliance Officer of inVentiv Health (now Syneos) where he led a legal and compliance team of over 150 professionals. Before inVentiv, Eric served as primary legal support for Quintiles’ (now IQVIA) global commercial and consulting businesses. He was Quintiles’ lead employment law attorney and sat on their Disclosure Committee. After Quintiles, Eric served as senior counsel at GE Healthcare, where he helped launch the Clinical Data Services business, which de-identified and aggregated data from GE’s electronic medical record clients for use in health economics and outcomes research. He also was lead research counsel for GE Healthcare IT. Over his career, Eric has negotiated thousands of healthcare-related agreements, including commercialization, joint venture, alliance, royalty, acquisition, and research agreements.

He holds a law degree with High Honors from Rutgers University School of Law and an MBA from the University of London.

Eric’s passion for healthcare is informed by his own journey as a Stage 4 colon cancer patient and survivor. He was also an intercollegiate bowler and has rolled a perfect 300 game.

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Pravin Wilfred
Chief Technology Officer

As Chief Technology Officer at Amplity, Pravin’s vision is taking Amplity as a data-driven, client-focused organization to the next level, which includes creating custom technology solutions for our clients. His goal for the technology organization is to provide these custom technology services to our clients while managing speed and cost. Pravin leads the technology strategies within the organization, which includes Six Sigma processes, CRM solutions, Agile Transformation, Business Intelligence platforms, and ERP solutions. Pravin brings 22+ years’ experience in the technology space, having led significant teams in other organizations.

Previously, he was Chief Information Officer at Highway Toll Administration—a technology company for over 6 years where he created and implemented a new technology strategy, built high-performing on- and offshore teams, brought in new processes like Six Sigma and agile development, and provided a rapid transformation of their technology platforms. He also played a key role in the sale of the company and taking the company public. Prior to that he led large technology teams in healthcare organizations at Medco and Express Scripts for over 15 years.  He holds a Masters of Science in Computers and Engineering from Southern Illinois University.

To keep fit, Pravin enjoys playing racquetball and soccer. Travel is always on his mind and Switzerland is one of his family’s favorite spots. His favorite pastime is enjoying a relaxing afternoon with his family and 2 dogs.

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John Boney
Head of Remote Engagement

As Head of Remote Engagement, John is responsible for further developing the strategic direction of our remote engagement capability and managing the operations of the group. He has a compelling track record of successfully impacting revenue generation, fostering operational excellence, and leading change management. Combine that with his extensive experience in remote engagement management, there is no doubt John will be a key contributor to our organizational growth, strategic direction, and bottom-line success.

Previously, John worked at TrialCard where he was a Senior Vice President of Operations. He was responsible for the customer inbound & outbound market access (HUB) business, over 100 brand inbound patient experience centers, quality assurance and quality control, client services, and learning and development. Throughout his career, which includes additional operational roles at TrialCard, as well as MarketSource, TEKsystems, and Maxim Group, John has focused on building high performance teams, stimulating revenue growth, and driving change to exceed customer expectations.

John hails from Raleigh, North Carolina, and holds a bachelor’s degree from Loyola University of Maryland where he had a 4-year basketball scholarship. He enjoys spending time with his family, playing golf, kayak fishing and working out.

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Brian O’Donnell
Head of Commercial Solutions

As Head of Commercial Solutions, Brian is responsible for partnering with our biopharmaceutical clients for commercial solutions strategy, particularly around field and hybrid customer engagement. Brian leads and engages our experienced and talented field customer engagement teams to deliver results effectively, consistently and compliantly.

Brian has been with Amplity Health for over 3 years. During his tenure here he built and lead a key commercial sales organization for one of our top 10 biopharmaceutical clients.   In addition to successful launch and growth in a new market with a new product, Brian helped to transform our organization to a True Partner for our clients.

Previously, Brian dedicated most of his over 20-year career empowering and engaging high performing team.  He came to Amplity Health from Endo Pharmaceuticals where he served as a senior leader in Corporate Affairs and more recently as senior sales leader of their specialty biologics division.  Prior to Endo he served at Centocor (now Janssen Biotech/JNJ) in a number of commercial, corporate and medical affairs function roles with increasing leadership responsibilities.  Brian began his pharmaceutical career as sale representative at Wyeth- Ayerst (now Pfizer).

Brian holds a BS from Radford University, a diploma from St. Christopher’s School, and is a proud Eagle Scout.

Brian’s two favorite things to do is travel to experience other cultures and spend time at the shore, both with family and friends.  Brian is always willing to try something new and most recently has picked up electric scooting.

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