Prescriber Profiling
Building a successful pharmaceutical sales launch strategy requires identifying and understanding the brand’s key target audience
Any efforts in performing targeting exercises prior to launch, regardless as to whether the focus will be individual prescribers, group practices, or accounts, would be limited without in-depth knowledge of your product, its intended uses, and associated marketplaces.
How Amplity Health can help identify key targets
During kickoff meetings and throughout the entire project timeframe, the Amplity Health Team will partner with you to better understand the appropriate audience for your product. By marrying your invaluable knowledge and shared industry data sources with Amplity’s profiling insights and overall commercialization expertise, we will fully realize the value of all inputs by “making them dance” to provide optimal targeting recommendations for purposes of maximizing your opportunity at the time of deployment.
Gathering key target information
As a full-service healthcare commercialization organization, Amplity Health’s sales and/or clinical teams are often leveraged ahead of product approval to gather additional information pertaining to key targets.
Pre-launch profiling
Target customer profiling activities initially occur
prior to brand approval when promotional
conversations are not permissible.
Direct interactions
To perform this service, our clinical
communication specialists or industry-leading sales
teams directly interact with the target locations.
Targeted for success
Among the insights gained via pre-launch profiling are vital information about the patient population, the staff roles and personalities, in-class prescribing habits, use of samples/vouchers, scheduling availability/preferences, and beyond. The information gathered supplements existing knowledge bases, further assisting in the assessment of each target to ensure the sales team is ready to launch on day one.
Technology
Data management is a key component of successful field strategies
For many products, internal data management resources are either difficult to access or completely unavailable. While the drivers that influence this decision may vary from large company to small, the need remains the same.
Scenario 1
Leaders of a mature brand need occasional and specific access to faster and better data service than their internal infrastructure can provide. The answer is an external, flexible, scalable, instantly available resource that provides a ready-to-use data management solution.
Scenario 2
There is a biotech company solely committed to discovery and marketing but lacks the data management infrastructure to bring a drug to market. The answer is an external, flexible, scalable, instantly available resource that provides a ready-to-use data management solution.
How Amplity Health can help
We provide customized data management solutions, support, and infrastructure solutions as an integral part of your healthcare commercialization. Successful healthcare commercialization requires an effective data management system to organize and administer key data flows. Amplity Health’s data management services are offered as a part of our full commercialization suite. We’ll work with you to organize and administer your key data flows.
- We work with companies of all sizes from startups to the largest healthcare companies in the world
- We can supervise the customer master database or the customer relationship management system
- We can provide the business intelligence tools, data feeds, file transfer protocols, or fill custom data management needs
Project and Program Management
Pharmaceutical companies of all sizes look to Amplity Health for project management services
Addressing the unmet needs of manufacturers
While many companies have significant expertise in research and development and filing/regulatory processes, they often need support for their go-to-market capabilities.
Many manufacturers simply do not have the resources or infrastructure to design, build, and implement messaging teams on time and on budget. Whether you are a smaller first-to-market company whose funding for commercialization may be aligned with development milestone triggers or a larger company who may want to reallocate resources, outsourcing can offer viable options and bring deep knowledge and experience to accelerate commercial development.
How our expert healthcare project management & execution services can help
Amplity Health provides program execution and project management services that focus on delivering value. Our team of experts has the skills to build and launch a customer-interaction sales/service/clinical/medical teams (or set of integrated teams) from initial scoping to final implementation and through the life cycle of the engagement. The Amplity Project Management Team uses Amplity project management standards and practices, brings best practices and expertise to their work, and delivers high quality projects on time, on budget, and with precision to bring client projects from strategy to reality.
What you can expect from our project management experts
- Leadership of the project from beginning to end, including initiation, planning, execution, monitoring and controlling, and closing of projects. Our work includes the planning and monitoring of work associated with commercialization such as territory alignment and call planning; recruitment and hiring; and onboarding sales operations, analytics, and more
- Application of established project management protocols and utilization of the latest project management tools to ensure that each client’s implementation runs smoothly and meets timelines at every step
- Support of all Amplity Health messaging team implementations. These project management resources are also available to clients who are building and managing their own messaging teams
Amplity Health provides healthcare program execution
and project management services as a part of our full
commercialization suite.
Sales Operations
Amplity Health leads the way in pharmaceutical sales operations & analytics
The healthcare market continues to experience rapid change. The focus on blockbuster drugs has given way to higher-valued specialty products as well as biosimilars and personalized medicine. These changes are driving the requirement for flexible field deployments and new commercial models. At the same time, sales operations departments are being asked to do more with less and they often become spread too thin.
The Sales Operations function includes the back-end infrastructure expertise required for the ongoing support of customer-interaction teams, including but not limited to technology, analytics and reporting, help desk, incentives and compensation, fleet, and administration. Increasingly, pharmaceutical companies are looking outside for resource support and expertise.
How Amplity Health can support your Sales Operations needs
As a leader in healthcare sales operations, analytics, and implementation, Amplity Health goes beyond the call to provide every customer-interaction team with an extensive amount of support. Because the specific operational functions employed for each client are unique and determined by their individual requirements, we offer a broad range of solutions.
Administration
- Hardware and software distribution and support
- Aggregate spend documentation, tracking, and reporting
- Meetings/POA planning
- Representative time tracking
Customer Relationship Management System
- Expert configuration, training, and ongoing support are provided for customer relationship management (CRM) systems employed by sales and clinical teams
- Deep expertise with Veeva™, the first software-as-a-service (SaaS) CRM solution built specifically for the life sciences industry, which leverages the Salesforce.com platform and is typically used by field-based promotional teams
Field Incentives and Compensation
- Design, implementation, and administration
Vehicle Services
- Onboarding and deployment of fleet vehicles or management of car allowances
- Safety and compliance monitoring
Analytics
- Available on an ad-hoc basis, including for monitoring of progress toward achieving and exceeding each client’s objectives, adjusting solutions and/or strategies if, and as, needed
Online Team Resource Portal
- Design, development, and management of client-specific online resource portal
- Portal securely houses key information and resources such as announcements, documents (eg, administration, expense management, human resources), eLearning Center (training documents and videos), and best practices forum
Territory Alignment Management
- Ongoing alignment maintenance, including manager mapping sessions
- Sales force sizing, structure, and optimization analyses
Reporting
- Activity, including call plan attainment and sample distribution
- Sales performance
- Sample accountability and compliance
- Human resources metrics
Help Desk
- State-of-the-art help desk provides support for all field-based personnel
Compliance
Amplity Compliance helps you mitigate risk while improving the overall effectiveness of your company’s compliance program
Our compliance team has years of commercial compliance experience. We provide continuous education and oversight to all employees staffed to your projects, ensuring compliance with all laws, regulations, policies, and procedures.
Amplity’s Corporate Compliance program aligns with the approach and philosophy recommended by the Office of Inspector General’s (OIG) Compliance Program Guidance for Pharmaceutical Manufacturers. We provide continuous education and oversight to all employees staffed to your projects.
Compliance with the latest guidelines
Amplity Commercial Compliance has expertise and processes that ensure compliance with all relevant laws and industry guidance including PhRMA Code, False Claims Act, Anti-kickback Statute, transparency laws (eg, Sunshine Act), EFPIA Disclosure Code, and various privacy laws (eg, HIPAA, CCPA, GDPR). Staying current with ever-changing laws and regulations is critical to all commercial efforts. We maintain focus on key risk areas:
- Anti-bribery, anti-corruption
- Off-label promotion
- Local requirements
- Conflicts of interest
- Global transparency reporting
- Ethics and reputation
Compliance is a valued part of our partnership. A standard service is provided. We also offer additional services that will provide subject matter expertise, flexibility, and scalability of your existing compliance team.
Embedded compliance as part of the partnership
Compliance services support at a higher level
Our Quality Management System
Amplity Health is one of the most experienced and respected contract commercial organizations in the biopharmaceutical industry. Therefore, Amplity understands the regulatory environment in which we operate and maintains a robust quality management system (QMS). The QMS is maintained by an independent body within the organization and is continuously improving to adopt with the everchanging industry landscape.
Our quality management system is a formalized system that documents processes, procedures, and responsibilities for achieving quality policies and objectives. It helps coordinate and direct an organization’s activities to meet customer and regulatory requirements and continuously improve its effectiveness and efficiency.
Amplity Compliance brings peace of mind to your commercializaiton strategies with the hands of experts who know what to do, when to do it, and how to do it appropriately.
Improved resource utilization
Client satisfaction
Assurance of compliance with regulatory requirements
Defined measures to ensure adherence to contractual obligations