The Total Office Call: Uncovering Valuable Information and Building Rapport
Pre-COVID-19, Pharmaceutical Sales Representatives (reps) would walk into a medical office/facility healthcare professional's (HCP) office, politely introduce themselves and ask to see the prescriber. While they were waiting, they might've made casual conversation with the receptionist over the picture on their desk.
Here in 2021, that routine feels like a distant memory. With in-person, face-to-face HCP engagements restricted by travel bans and occupancy limits, COVID-19 forced the Pharmaceutical (Pharma) industry to undergo years of digital transformation in a matter of months. Preliminary changes were abrupt, drastic, and completely overwhelming. Hit the "download" button below to learn more.