Remote Engagement During Pre-Launch: Maximizing Sales and Market Share Through Early Planning

Every pharma sales leader knows that pre-launch HCP targeting is crucial to a successful brand introduction. In our experience, identifying and adequately profiling targets may be the most critical task in the pre-launch phase. Why? Because in addition to driving launch potential at the individual HCP level, these key steps can guide decision-makers as they develop the commercial strategy, properly size the sales force and assign the appropriate targets.

Despite the fundamental importance of HCP targeting and profiling, experience shows that missteps abound. Click the "download" button below for instant access to the article. 

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