Thought Leadership

September 16, 2020

Amplity’s Blended Engagement Model
A New Post-COVID Health Care Provider (HCP) Customer Engagement Model for Pharma

Eugene Vais

The COVID pandemic has been the catalyst to change the way the pharmaceutical industry (Pharma) engages with HCPs. Partnering with large and small pharma alike, this whitepaper explores Amplity’s flexible model tailored to each customer’s needs leveraging the benefits of remote and in-person promotion, optimizing the promotional mix across personal and non-personal channels, and ultimately providing relevant, timely, and credible information to HCPs.