The New Healthcare: Marketing to a Segment of One

The New Healthcare: Marketing to a Segment of One

Technological advancements and shifts in the healthcare delivery model are pushing us toward a health economy in which pharma marketers increasingly focus their efforts on each patient as a “Segment of One.” In this new model, businesses must maximize value by creating a more personalized experience. This white paper describes the segment-of-one opportunities that will become the foundation of a successful go-to-market plan.

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